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Southern California Edison

3D Animation
Live Action
Photoreal 3D
CG Characters

We’ve partnered with RPA on a series of spots for Southern California Edison over the past few years. Featuring a true-to-life CG squirrel, we put a lot of care into creating a character that would be both likable and memorable for viewers, sparing no detail as we developed his appearance, physique, extraordinary range of motion, and even every twitch of his fur and whiskers. We designed him from the ground up to be as appealing and versatile as possible while retaining a true sense of realism.