It goes without saying that most golf enthusiasts would give anything to play like Tiger Woods and luckily this can be virtually attained with EA’s Tiger Woods PGA Golf Tour 10 title for Wii. With authenticity of experience in mind, ad agency Heat turned to visual effects production studio Ntropic to create a spot that would score a visual hole-in-one with golfing and gaming audiences.

To capture the level of playability in true Tiger Woods’ style, the golf champion was shot on location at Grand Cypress golf course in Orlando, Florida. During the shoot, his golf club was taped to the Wii remote and wrapped in blue so Ntropic could roto it out, leaving only the Wii remote visible. Ntropic’s Andrew Sinagra was the shoot’s CG Supervisor and also spearheaded the CG reproduction of a Tiger Woods’ custom ball for the spot’s close up shot, which highlights the intensity offered with the “Motion Plus” enhancement.

Always mindful of accuracy and exacting details, Ntropic also developed a hair system to replicate, with authenticity, the way the grass would respond as if blown by the wind of a golf club, or if moved by the bounce of a Tee. And while the overall production was rewarding, the highlight for all was meeting Tiger.

“He is incredibly nice and a consummate professional who delivered an amazing performance for the spot just as he does on the tour,” says Sinagra. “It was great to watch him do what makes him a Master close up and in person.”


Agency: Heat
Creative Director: Steve Stone
Copywriter: Warren Cockrel
Art Director: Anna Rowland
Producer: Chris Weldon


Visual Effects Production: Ntropic
Creative Director: Nate Robinson
CG Supervisor: Andrew Sinagra
EP: Dana Townsend
Producer: Kara Holmstrom
CG Artist: Rob Hubbard
Inferno Artists: Simon Mowbray & Matthew Tremaglio
Shake Compositor: Ben Mattress
 

Editorial Company: Beast
Editor: Doug Walker
Producer: Tracy Coleman

 
Music: Elias Arts
Composers: Christopher Kemp and David Wittman
Creative Director: Dave Gold
Executive Producer: Ann Haugen


Audio Post: One Union Recording
Sound Engineer: Andy Greenberg