A giant, water filtering, floating pool in New York Harbor is not an easy idea to wrap one’s head around, which is why the team behind +Pool asked Ntropic to help create a VR experience that would plunge viewers in the middle of the picturesque scene. Working with M ss ng P eces agency and Tribeca Studio, Ntropic collaborated on “Floating an Idea: The + POOL Story,” which premiered at a waterfront party this summer.
Ntropic’s sister company Tactic, a leader in VR and AR technologies, also offered support on the project. “Tactic’s goal was to help harness the team’s strong design and CGI experience, and translate those strengths into the 360 and VR realm,” says the company’s President and Principal Creative Technologist Peter Oberdorfer. The result is a VR piece that fabricates the innovative +Pool model and singular New York locale, allowing interested parties to get a realistic preview of the dynamic design. “Ryan Duggan and his creative team at Ntropic worked to innovate visually within a new medium, and we think it shows in the result,” Oberdorfer says.
“Collaborating with M ss ng P eces on this project was a great opportunity,” says Ntropic Managing Executive Producer Michael Bennett. “Ryan and team creatively embraced the concept and ran passionately with it. From the late nights and technical roundtables to the exploration in style aesthetics, workflow and animation, we feel incredibly proud of the final product.”
Friends of + Pool is a 501c3 nonprofit that intends to make it possible for New Yorkers and its visitors to swim in a clean city river for the first time since 1938 when the water became too contaminated to enjoy. Heineken is offering $100,000 to the project if the team secures 100,000 pledges of support. The VR film is an effort to promote awareness of +Pool and ensure that the nonprofit is on its way to building a one-of-a-kind recreational resource for the city. For more information about +Pool, visit swimintheriver.com.
VR +Pool Experience
Executive Creative Director: Nathan Robinson
Creative Director: Ryan Duggan
Chief Technology Officer: Peter Oberdorfer
Lead Compositor: Eric Concepcion
CG Animation & Lead: Jasmine Bobe
CG Animation & Lead: Steve Burger
CG Animation: Steven BoltCG Animation: Jun Nagaoka
CG Animation: Jun Nagaoka
Texture & Lighting: Jeffrey Lee
Texture & Lighting + VR Pipeline: Joe Pistono
FX & Sim work: Santosh Sailesh
FX & Sim work: Hassah Taimur
Managing Executive Producer: Michael Bennett
Exec. Producer: Helena Lee
Producer: Veronica Ware