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HOT SPOT: NTROPIC DESIGNS INTERACTIVE TIMES SQUARE BILLBOARD FOR FOX’S ‘EMPIRE’
August 18, 2016
To kick off the season-three premiere of Fox’s Empire, San Francisco-based Ntropic designed the above interactive billboard, which currently lives on Times Square in New York City.

In just a few seconds, the billboard tells the story of the rise of Lucious and Cookie Lyon from grit to glamour as the king and queen of Empire Entertainment.

“To celebrate the return of our hit show Empire, we wanted to create a big, splashy piece for our outdoor media venue,” said Ian MacRitchie, Fox’s vice president of broadcast design, in a statement. “We found a creative partner in Ntropic to create a piece of marketing that breaks through – in this case, in a very noisy environment like Times Square.”

Led by Ntropic’s Creative Director Simon Mowbray and Art Director James McCarthy, the team found inspiration in the show’s focus on fashion. Describing the challenge of transitioning from still art to live-action footage, Executive Producer Michelle Hammond said, “We needed a breakaway moment, but we didn’t want it to feel violent, or to look like the paint was washing away their faces. The idea of using fabric to model the motion of the particles and the infusion of these gold elements and lots of dust particulates allowed us to emphasize the fashion elements of the show and drive home the characters’ rags-to-riches story.”

Bringing their collective expertise in particle effects, the team tested and iterated on the simulation until the movement flowed naturally and the vision was brought to life. “Particles are hard to art direct; they’re based on physics and involve a lot of unseen geometry to achieve the desired effect,” said Ron Moon, head of production and senior producer. “With particle simulation, we do a lot of work to handcraft something aesthetically beautiful.”

The billboard will remain in place in Times Square until the show premieres on Fox on Wednesday, Sept. 21 at 9 p.m., and it will also appear over the Godzilla Theater later this month.

CREDITS:

Creative Director: Simon Mowbray

Art Director: James McCarthy

CG Modeler: Dustin Zachary

CG Artist: Mark Wurts

Head of Production/Senior Producer: Ron Moon

Executive Producer: Michelle Hammond

See the work here.

Chick-fil-A’s new ad campaign
August 01, 2016
Chick-fil-A’s new ad campaign features six different history icons who became successful against all odds even though their ideas and inventions were considered “crazy” during their time. Six Chick-fil-a history icons are featured: Thomas Edison, Alexander Graham Bell, Ludwig van Beethoven, Amelia Earhart, Michelangelo, and Susan B Anthony. The campaign promotes the new Egg White Grill breakfast, mixing history lessons with pop culture, noting: “Chicken for breakfast, it’s not as crazy as you think.”

Chick-fil-a History Icons Credits

The Chick-fil-a History Icons campaign was developed at Erich & Kallman by creative director Eric Kallman, managing director Steve Erich, account head Kate Higgins and executive producer Laura Ferguson.

Filming was shot by director Harold Einstein via dummy. with executive producer Eric Liney, director of photography Jonathan Freeman and production designer Patrick Lamb.

Editor was Dave Anderson at Arcade Edit with assistant editor Laurel Smoliar, executive producer Sila Soyer, and senior producer Gavin Carroll.

Colour was produced at Company 3 by senior colour artist Tim Masick and senior producer Rochelle Brown. Finishing was done at Ntropic by executive creative director Nathan Robinson, lead Flame artist Steve Zourntos, Flame artist Matt Tremaglio, senior producer Emily Avoujageli, assistant Yvonne Pon and Gillen Burch.

Sound was produced at One Union by sound engineer Joaby Deal and producer Lauren Mask. Music, “Pugs on a Rug”, was performed by Andrew Sherman and Max Schad, produced at Butter by senior producer Ryan Faucett.

Ntropic and Diet Coke make some history with “It’s Mine”
February 27, 2016
CAA Marketing, Daniel Askill, and Ntropic. Who better to tell the story of the world’s first fully customized and individualized soda can.

Ntropic, CAA Marketing, Daniel Askill, and Diet Coke collaborated recently to show just how much an average (or even not so average) person craves a Diet Coke. The work highlights the unique “It’s Mine” can art – which varies between each individual can. The work broke just before the Oscars, and then a new more glamorous version graced the Oscars broadcast, instantly reaching an audience in the hundreds of millions.

See the work here.

Nick Sanders Signs with Ntropic
January 09, 2016
What do the Aries 3 Mission in the Oscar™ Nominated blockbuster film The Martian, and Under Armour athletic wear have in common? Ntopic Colorist Nick Sanders, and his understated sense of hue and tone  (see his reel here).

Branded Content is a slippery slope when it comes time for marketers to successfully integrate with entertainment properties. It’s up to craftspeople like Director Luke Scott and Colorist Nick Sanders to bring home organic seeming strategic content that resonates with the 100 million person strong audience of The Martian. Known for his meticulous creative eye, Sanders cut his teeth working with The Mill and brings an extensive background in photography and post production to his work as a colorist. He recently finished color work on Funny Or Die’s viral hit The Art of the Deal: The Movie, starring Johnny Depp.

Sanders was drawn to Ntropic from The Mill by Ntropic’s strong work and roster of talent: “I love Ntropic’s emphasis on a boutique experience for clients, and in that spirit I appreciate the freedom I have in expanding existing relationships and creating new ones around innovative work.” Sanders will be based at Ntropic Los Angeles, but will also color work in Ntropic’s San Francisco and New York offices.

Nowness / New York Times “Take Flight”
December 13, 2015
Ntropic is proud to share TAKE FLIGHT, a piece by The New York Times that truly defies gravity.

Featuring some of the year’s best actors, Ntropic provided color, VFX, and finishing to this stunning compilation of short films.

Director – Daniel Askill
Production Company – Radical Media
Editor – Lorin Askill
Producer – Jack Hogan
Creative Director / Lead Flame – Simon Mowbray 
Executive Producer – Michelle Hammond 
Producer / Head of Production – Ron Moon 
Colorist – Marshall Plante 
Color Assist – Kristy Navaro 
Flame – Maya Korenwasser
Compositor – Pency Kinnard
Compositor – Julie Jang
Roto – Kyle Hause
Conform – Jerome Knight


See the work here.
Ntropic and Tactic are in Communication Arts!
November 03, 2015
“Combine the precision of Hollywood blockbuster visual special effects studios with the mad scientist of Back to the Future, and you begin to sense what it is like to work with Ntropic and its VR partner Tactic.” –Sam McMillan, Communications Arts

Ntropic and Tactic and Virtual Reality. All in Communication Arts for November. If you grew up in the Ad world watching Creative Directors furtively dog-ear copies of the CA Annual, you know it’s got some cred. Pete, Tom and Nate made it into the pages of this hallowed publication, and we like it that way.

Ntropic’s Nathan Robinson Pushes the Limits of Creativity
September 22, 2015
Nate Robinson is a name that I’ve heard around Autodesk for a long time. Synonymous with creativity, technical expertise, and sheer Flame talent, one only has to see his work to understand why he inspires so many – so much so that at this year’s Flame Award event, Nate received a special recognition.

We recently visited Nate at Ntropic in New York to ask him how he pushes the limits of creativity with Flame Premium. Nate talked to us about the importance he puts on creative exploration, what it was like to work on Marco Brambilla’s extraordinary art project ‘Creation (Megaplex)’, and his passionate relationship with Flame.

See the interview here.

 

No One Cares About Your Stupid Burrito Commercial Except A Dog And A Toddler
September 21, 2015
Millions of people across America rolled into the office a little late on Monday morning. After acknowledging the thrashing of the Denver Broncos, we got down to talking about the other game: the ads we liked, the ones we didn’t and, well, that’s about it.

It opens on a familiar scene: A crowd gathered around a TV watching the Big Game. When play breaks and commercials begin-“Shh! Shh! Shh! The commercials are on!”-a score worthy of any Michael Bay movie cues up, and each entranced party-goer, in slo-mo, stops and turns toward the screen.

And just as soon as they see a huge burrito exploding into view on the TV (oddly reminiscent of last night’s Subway spot), a device chirps and everyone picks up a phone or tablet, ignoring the rest of the ad. The only ones still paying attention to the Fuego Burrito commercial are the toddler and the dog.
Some details make this hilarious spot even funnier. Blink and you’ll miss a pink bunny ears phone case, an obnoxious guy wearing an in-ear bluetooth and someone in the background taking peace-sign selfies. The commercial closes with the question, “Do you know what your marketing is doing?”
For Adobe, this is a solid follow-up to their post-Super Bowl ad from last year, where a talking chimp and horse discuss the absurdity of spending astronomical amounts on a game day ad, as well as the funny “Click, Baby, Click!” spot, where a baby repeatedly clicks an ad on a tablet screen and seemingly rejuvenates the entire encyclopedia publishing business.

See the work here.

 

Twofifteenmccann And Ntropic Make The Son Of Rome Ryse
April 20, 2015
For the E3 Launch of the Xbox One flagship titled “RYSE: Son of Rome,” twofifteenmccann turned to Ntropic to create the visual effects and production of the full CG experience.

“Finding a new way to tell a story about ancient Rome is a challenge to say the least. Ntropic and immaterial helped us develop an idea that was utterly unlike any we’d seen before, and then completely surpassed our expectations in the execution,” said James Robinson, Executive Creative Director, twofifteenmccann.

“The hardest part of the project was physically managing the amount of detail that went into every fragment throughout the pipeline without setting any technical constraints on the creative,” said Andrew Sinagra, Creative Director, Ntropic. “We wanted people to have to look closely, with the hope that viewers would watch several times, continually finding new elements and details in each story.”

See the article here.

See the work here.

Wrapping Up Cannes 2013, Is Work From Ntropic And Epoch
March 23, 2015
Visual Effects studio Ntropic provided the finishing and VFX for the multi-Cannes Lions winning content series “The Beauty Inside.” Including three Cannes Lions Grand Prix awards in Film, Branded Content & Entertainment, and Cyber, “The Beauty Inside” also took home one Gold, three Silvers, and one.

Following up on the success of the first “Inside” campaign, Pereira & O’Dell called onNtropic again to help bring the second series to life. “The Beauty Inside” is a groundbreaking ‘social’ film launched through Facebook. The 40 minute miniseries, split into six episodes, was broadcast on YouTube and Facebook. Other recent awards for “The Beauty Inside” include a Daytime Creative Emmy Award, two Gold Clio Awards, six One Show awards, twoGolds at SXSW, five Art directors club awards and four Webby Awards.

See work here.

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