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| NTROPIC CREATES VISUAL METAPHOR IN HOUSE OF CARDS FOR BANK OF NY MELLON |
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NY, LA, SF - October 6, 2011 Led by Creative Directors Nate Robinson and Andrew Sinagra, the creative team at Ntropic produced an incredibly poignant and timely "visual metaphor" for the latest spot from Bank of New York Mellon entitled "House of Cards." Collaborating closely with ad agency The Concept Farm for a second year in a row on advertising for the global financial services company, the moving new commercial features live-action, CGI, visual effects, compositing, color grading and final conform by Ntropic and is currently airing nationwide. For Ntropic, having just launched their New York office this summer, this project was a great opportunity to utilize artists and technology in all three offices: Manhattan, Santa Monica and San Francisco. As CD Andrew Sinagra explains, while the live-action shoot of the beautiful Craftsman-style house prominently featured in the spot was shot in Malibu, the edit and coloring was completed in Ntropic's New York office. "We flew our colorist Marshall Plante to New York to work closely with the agency and client, since they were based there, which was really great. We then created the CGI in L.A., with original music and final Flame compositing completed in San Francisco. It was a true team effort at Ntropic, which is how we like to work." The collaboration on this project with the agency and client began early on for this project as well, adds Sinagra. "There isn't a lot of work out there these days with this level of visual metaphor in it. So when Nate and I saw the boards and read the brief, we jumped on it. It was very inspirational. We knew this was going to be a beautiful piece, and were so happy they asked us to contribute our talents again this year." "Nate and Andrew are artists who can make a disaster look gorgeous," notes Ray Mendez, ECD, The Concept Farm. "The Ntropic team's process and scientific approach to the art of how the cards fell was very impressive," adds Carey Cwieka, Director of Account Management, The Concept Farm. "They are a talented group that delivered a final product which our clients are very proud of." To view "House of Cards," go to: http://bit.ly/BankofNYMellon Credits: Client: Bank of New York Mellon Spot Title: "House of Cards" :30 HD/SD spot Airdate: September 2011 Advertising Agency: The Concept Farm Creative Director: Bob Waldner Copywriter: Tyler Kirsch Art Director: Rob Singh Director of Post: Mike McCall Account Director: Carey Cwieka Production Company: Ntropic Directors: Robinson + Sinagra Executive Producer: Jim Riche DP: Simon Thirlaway Editorial Company: Ntropic Editor: Dan Korb Postproduction Company: Ntropic Colorist: Marshall Plante Visual Effects Company: Ntropic Creative Directors: Nate Robinson, Andrew Sinagra Flame Artist: Maya Korenwasser Bello Head of CG: Andrew Sinagra CG Artists: Rob Hubbard, Dustin Zachary, Kenny Jackson Producer: Kara Holmstrom Music Production Company: Creature Symphony Composers: Aaron Robinson, Sean Gordon |
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| Ntropic Lands Exec Producer Jim Riche, Expands With NY Office |
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SANTA MONICA, Calif., August 17, 2011 Ntropic, a visual effects house led by founder/creative director Nathan Robinson, has hired executive producer Jim Riche. Based in Ntropic's Santa Monica studio, Riche comes over from Digital Domain's commercial division where he served as an exec producer. Meanwhile on another expansive front, Ntropic has opened an office in New York to complement its shops in Santa Monica and San Francisco. Ntropic producer Kara Holstrom has moved from San Francisco to handle day-to-day management of the New York operation. All three Ntropic offices are digitally connected, with New York offering Flame, color grading on Lustre, as well as resources in 3D and design. Ntropic will be naming a new creative director/VFX supervisor for the New York office soon. Exec producer Sharon Lew has joined the company to handle business development/sales on the East Coast. "New York City has an incredibly vibrant artistic community," noted Robinson. "For us as artists, having an office there really opens us up to new influences and a diversity of projects." Ntropic is currently in the midst of its inaugural commercial project for ad agency Saatchi & Saatchi/NY. Ntropic is also working on national commercials for Bank of New York and Dodge Ram. "The fact that we can run a job concurrently through San Francisco, Los Angeles and New York makes this studio a very appealing option and an exciting place to work," added Riche who added that he was drawn to the opportunity to collaborate with Ntropic's ensemble of talent, including such artisans as Robinson, Andrew Sinagra, Simon Mowbray, MB Emigh and Marshall Plante. Riche began his career as a DP and moved into motion control, then producing and directing. He was one of the first Harry operators in the U.S., and has managed staffs of up to 200 people for the production of "PeeWee's Playhouse," as well as in his most recent position as EP at Digital Domain. Riche brings more than 25 years experience in commercials, TV and feature films to Ntropic. Ntropics' body of work spans commercials, TV and features. TV endeavors include American Idol and Ford, as well as Hawaii Five-O. Ntropic has also made major creative contributions to a global advertising campaign for Franklin Templeton, as well as commercials for HP and Cricket. The company is currently working on VFX for the 2012 release of Total Recall. |
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| RSA Films, B-Reel, Agency Pereira & O'Dell Go |
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SAN FRANCISCO, July 13, 2011 The teaser trailer has been released for Inside, a social media film conceived by a creative ensemble at agency Pereira & O'Dell, San Francisco, for Intel and Toshiba, and directed by DJ Caruso whose feature credits include Disturbia, I Am Number Four and Eagle Eye. Shot by Oscar-winning (Avatar) cinematographer Mauro Fiore, Inside was produced by RSA Films with B-Reel serving as the interactive production company. In the film, Emmy Rossum (Shameless, Phantom of the Opera) plays the role of Christina, a 20-something woman trapped in a room with only a 2nd Generation Intel Core i7 processor-powered Toshiba Satellite P775 series laptop and an untraceable Internet connection. Unable to determine where she is being held or what her fate might be, Christina uses the laptop to mobilize her social network, reaching out to friends, family and anyone else who can help her figure out where she's being held and how to escape. Inside engages the audience by enlisting them to be a part of the film through social media. Viewers are encouraged to connect with Christina, tweet clues and post advice to her Facebook wall. The film will air online in short episodes starting on July 25. During this time, viewers will be invited to activate their social channels and help decode Christina's dilemma by posting tips, insights, ideas and clues. The editing team, led by editor Josh Bodnar of The Whitehouse, will incorporate posts that best fit the storyline into the episodes. Additionally, one viewer will have a chance to be cast in a role through a YouTube online casting call that runs through July 20. The winning video submission will be incorporated into the movie and the winner will be included in the credits of the film, which will be shown in its entirety next month. "With Inside, the goal was to provide our audience with a unique, engaging experience," said Ron Smith, VP of marketing, Toshiba America Information Systems Inc., Digital Products Division. "We wanted to connect with a younger consumer audience through the social media channels and technologies they use most. Our hope is that viewers are enticed by the opportunities Inside creates, giving them the possibility of seeing their name, comments and social identity included in a film that has the potential to alter the entertainment landscape." Caruso observed, "Inside is unique because it allows me as the director to direct not just the actors but the audience as well. Social film is still in an experimental phase and collaborations like this one will help bring new concepts, opportunities and ideas to the world of entertainment. We had to approach the film differently because there are blanks that need to be filled in by the social media audience, but that is what makes it an exciting new experience for the viewer; the opportunity to participate in the film itself." Ntropic served as VFX/online house on Inside. Squeak E Clean handled the music, with graphics out of Laundry. Follow Inside at www.theinsideexperience.com, on Facebook at facebook.com/theinsideexperience. on YouTube at www.youtube.com/TheInsideExperience and on Twitter via @theinsideexp or #theinsideexperience. |
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| ntropic + wild plum team up on idol/ford campaign |
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Posted by the motion team On June - 29 - 2011 For the third year in a row, the visual effects team at Ntropic teamed with Venice, CA-based production company Wild Plum on a highly integrated commercial campaign for Ford via Team One Detroit. The fast-paced campaign debuted one new spot a week for 12 weeks, featuring the Ford Focus and the ever-dwindling cast of "American Idol." Directed by Paul Brown and Shane Drake of Wild Plum, the Ntropic team was headed by Creative Director/Founder Nate Robinson and Senior Flame Artist MB Emigh. Ntropic Credits: Executive Producer: Dana Townsend Creative Director/Technical Supervisors: Nate Robinson, Andrew Sinagra Producer: Fawn Fletcher Senior Flame Artists: Nate Robinson, MB Emigh, Maya Korenwasser Flame Artist: Matt Tremaglio Senior CG Artist: Andrew Sinagra Flame Artist/CG: Rob Hubbard CG Artists: Dustin Zachary, James McCarthy, Mark Wurts, Kevin Clarke Roto Artists: Jesse Boot, Jordan Mann Colorist: Marshall Plante |
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| MB Emigh Joins Ntropic |
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May 3, 2011 Ntropic has added senior inferno artist MB Emigh to its creative team. Emigh has years of experience as a VFX supervisor/compositor at such companies as Radium, Troika and Hydraulx. Having also owned her own design/visual effects studio, Emigh is a natural at collaborating with clients and peers. "MB is such a great talent," said company founder Nate Robinson. "I have known and respected her work over the years. When the opportunity arose for her to join our team, we made it happen. Our philosophies and approaches are very similar... She's a phenomenal asset for Ntropic." Recent projects that Emigh has contributed to include a music video for Rihanna, a television show for Discovery TV, and commercials for Bank of New York, Vizeo, Skechers, Frito Lay, Esurance, Franklin Templeton, Chevy and a unique multi-commercial campaign for Ford airing weekly during the new season of American Idol. She is currently working on commercial spots for Smokey Bear and Green Mountain Coffee. |